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The Sobey Foundation Makes Pledge to Match Funds Raised in Province-Wide Initiative
Represenatitives from Sobey's and the Daffodil Place Campaign launched the fundraising campaign on November 12, 2008.
St. John’s, NL – November 12, 2008 Sobeys Atlantic and The Sobey Foundation today announced a week-long fundraising campaign supporting Daffodil Place.
From November 14 to November 20, 2008 customers who shop at any Sobeys, Price Chopper or Foodland store throughout Newfoundland and Labrador are invited to purchase a specially-designed paper daffodil for $2 or a bouquet of paper daffodils for $5. The Sobey Foundation will match every dollar raised through customer donations, up to $75,000, with a goal to raise a minimum campaign total of $150,000. All funds raised will be donated to Daffodil Place.
“The Sobey Foundation in partnership with Sobeys, Price Chopper and Foodland stores throughout Newfoundland and Labrador is honoured to support the Canadian Cancer Society in the creation of such an important project as Daffodil Place,” said David Sobey, Chair, The Sobey Foundation and Chair Emeritus, Sobeys Inc. “Together with our employees and customers, we are committed to supporting communities and especially proud to be part of a program that is destined to have a positive impact on the lives of so many people throughout the province.”
Alan Doyle, Daffodil Place Cabinet Member commended the partnership saying, “The support from Sobeys Atlantic and The Sobey Foundation is a tremendous help to the campaign. The partnership will aid Daffodil Place in its mission to reduce the financial burden and emotional stress that can accompany a cancer diagnosis for persons living outside the St. John’s area.”
During the week-long fundraising campaign, customers who make a donation to Daffodil Place will also be eligible to enter a draw for one of two grand prizes. Customers will receive one contest ballot when donating a single $2 paper daffodil or three ballots when purchasing a $5 bouquet of paper daffodils at any Sobeys, Price Chopper or Foodland store.
Grand Prizes
A Great Big Scoff Inspired by Great Big Sea - The winner will receive $500 worth of groceries for a Great Big Scoff Inspired by Great Big Sea’s Alan Doyle, including a customized menu featuring Alan’s favourite Newfoundland foods.
VIP Passes to a Great Big Sea Concert - The winner will receive VIP tickets for four people to attend Great Big Sea’s first concert to be announced in 2009. The prize will include concert tickets and backstage passes, as well t-shirts, CDs and DVDs autographed by members of the band.
The draw for prizing will take place on Monday, December 8, 2008 at the Sobeys store located on Ropewalk Lane in St. John’s, Newfoundland and Labrador.
Daffodil Place
Daffodil Place is scheduled to open in early 2009. The 24-suite facility will provide accommodations for those who must travel to St. John's for cancer treatment and will offer the comforts of home that will help patients on the road to recovery. Daffodil Place is founded on providing basic human needs at a time when our people are at their most vulnerable.
Sobeys Inc.
Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at www.sobeys.com.
The Sobey Foundation
The Sobey Foundation is a private foundation whose purpose is to provide funding for initiatives that have a positive and long-lasting impact in health, in education or for communities. Funding is primarily directed to infrastructure and equipment. The Foundation, established from endowed funds in 1982, is rooted in a long standing commitment to education and community.
For more information, contact:
Jill Thomas Myrick
Director of Communications and Corporate Affairs
Sobeys Atlantic
902.752.8371 ext. 8455
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